Income on every repair
The insurance company pays for the repair, and the check comes to your store. You keep the share set in your contract on every repair settled through the program. You also keep the margin on parts sold from your counter and detail work your team performs. If your store provides a loaner, the rate billed to the repair is set in the agreement. You get paid for the customers you already earned.
Uptick in the service drive
Service and parts are about 13% of a dealership's sales and roughly half of its gross profit (NADA). Yet dealers' share of service visits has slipped to 29% (Cox Automotive, 2025). A hail claim brings a customer back to your drive with an insurance check, not their own wallet. Inspections, tires, alignments, and maintenance come home with the car.
New car sales and trade-ins
A hail-damaged car is a decision point. Some customers repair. Some are one conversation away from trading up, with an insurance settlement in hand and the car already on your lot. You are the one holding that conversation, not a tent.
Storm Shield on every new car (in development)
A dealer-branded hail protection plan designed to be sold at delivery, the way your store already sells dent-and-ding and tire-and-wheel plans. The store earns margin the day the car sells, and every enrolled car is set up to come back to your store for the repair when hail hits. In design with partner stores now. See Storm Shield.
Reviews and reputation
Three in four car buyers will not consider a dealership rated under four stars. A hail repair done right is the best service experience a customer will ever have, and our repair experience manager asks for the review at the right moment, naming your store. Reputation grows one storm at a time.
Referrals
Hail hits neighborhoods, not cars. One repaired customer knows neighbors with the same dents. The program asks for the referral, tracks it, and rewards it in your name. Referred customers are worth about 16% more over their lifetime than other customers (Journal of Marketing, 2011), and they cost you nothing to acquire.
Retention and lifetime value
Dealers spend about $740 in advertising for every new car sold. When a tent handles your customer's claim, the tent owns that relationship now. When you handle it, you keep it. Owners who service at the dealership are far more likely to buy their next car there: 74% versus 44% (Cox Automotive, 2025).
Inventory recovered, not discounted
When hail crosses your lot, every unit on it is a claim and a repair. Without a plan, that is a hail sale with deep discounts on every damaged unit and a liquidation tent on your corner. With the program, it is a claim on your open-lot policy, a schedule, and cars back on the front line at full price. See Lot Services.
The insurer pays your store. DHR is paid after.
Every repair is written on your repair order. The insurance check comes to your store. You keep the share set in your contract and pay DHR weekly, only from checks that have already cleared. If a check is made out to the customer or a lender, our claims team handles the endorsement paperwork so it still lands on your repair order.
Every settled repair gets a one-page statement. Every week, a packet matches the store's payouts to the checks that came in. Our fee is its own line. We never deduct it before you see the number.
The store's share is set per rooftop in the agreement. We do not publish it and we do not publish projections. We run your store's real numbers before launch.
How the program worksWhy a storm is a retention event, not a repair event.
paid by one insurer for hail in 2025
State Farm's auto and home hail claims last year. $1.4 billion of it was in Texas, more than any other state.
repurchase, serviced at the dealer or not
Owners who come back to the dealership for service are far more likely to buy their next car there (Cox Automotive, 2025).
in advertising per new car sold
What dealers spend to acquire a customer they could keep with one well-handled claim (NADA, 2025).
buyers will not consider a store under four stars
Reviews decide where the next car gets bought. Hail repairs done right generate them (Reputation, 2023).
reported hailstorms in Texas last year
More than double the next state. The storm is coming. The only variable is whether the program is already installed (NOAA, 2025).
from one storm event
Gross hail repair revenue written on our flagship store's repair orders after its first storm. The store's share is set in its agreement.
Bring your fixed-ops numbers. We will show you where the storm revenue is already sitting.
Thirty minutes. Your market's storm history, a sample statement, and the agreement.