We're rebuilding a $22 billion industry from the dealer's side — and from the customer's side at the same time.
The hail repair industry has been broken for thirty years. Plagued by storm chasers, pressure sales, unaccountable contractors, and repair work no one stands behind. We're not here to compete with it. We're here to replace it — with something built around the dealerships it should have served and the customers it should have protected.
A $22 billion industry built on antiquated sales tactics and out-of-state crews.
Hail causes between $15 and $22 billion in vehicle damage across the United States every year. It hits the same regions, in the same predictable patterns, with the same predictable outcomes — and yet the industry that exists to repair it has barely changed since the 1990s.
Here's what happens today, in every market, after every storm.
Within 48 hours of a hail event, out-of-state PDR crews flood the impact zone. They rent hotel blocks, set up temporary shops in retail parking lots, and start knocking on doors. They show up at the homes of vehicle owners who bought their cars from a dealership down the street — armed with a clipboard, a high-pressure pitch, and a deductible giveaway. They use sales tactics that haven't been legal in most industries for decades. Some of them aren't legal in this one either. A meaningful percentage of the people working that pitch have criminal records. Almost none of them are accountable to anyone the customer can find six months later.
They sign the customer up. They route the claim through their own network. They complete the repair with crews the customer has never met, in facilities the customer has never seen, using techs nobody has ever vetted. They leave town the moment the storm cycle ends.
The dealership that sold those customers their vehicles never hears about any of it.
The carrier pays out a settlement that's usually 30 to 50 percent below what the policy actually entitles them to.
The customer gets a repair done — sometimes well, sometimes poorly. They get a warranty card from a company that may or may not exist in twelve months. They have no real recourse if the work fails. And if a problem surfaces a year later, there is no shop to walk into, no one to call, and no one who will pick up.
The entire transaction — the customer relationship, the trade-in opportunity, the service drive touchpoint, the goodwill, the trust — quietly transfers from the dealership that earned that customer to a stranger who didn't and never will be there again.
This is how the hail industry has operated for thirty years. We've decided that's long enough.
A multi-billion-dollar industry full of burger flippers — and no McDonald's.
The hail repair industry, as it exists today, is a country full of mom-and-pop shops with no chain to consolidate around. Thousands of small operators, traveling crews, one-truck PDR techs, independent estimators, fly-by-night contractors. Every one of them flipping burgers in their own corner of the market, with their own pricing, their own quality, their own follow-through, and their own definition of accountability.
There is no McDonald's.
There is no recognizable brand a customer can trust by default. No consistent quality standard. No company a customer can call ten years from now and know it still exists. No reputation that travels from market to market. No infrastructure that compounds over time.
That's not because the demand isn't there. Hail is the largest recurring auto damage category in the country. The demand is enormous and predictable. The reason there's no McDonald's is that the industry has never been built to support one. The economics are seasonal. The labor is transient. The customer relationship lives somewhere else — at the dealership.
We're building the McDonald's. Not by adding more burger flippers. By merging the hail repair industry with the one industry that already has the customer relationships, the brand trust, the service infrastructure, the local presence, and the long-term accountability the customer actually needs.
The dealer.
A premium hail experience — not a hostage situation.
In every conversation about fixing the hail industry, the customer gets left out. The conversation is usually about claim sizes, supplement margins, repair throughput, and partnership economics. None of that is the point.
The point is the person whose car got hit. The person whose week just got disrupted. The person who is about to be the target of a clipboard, a phone call, a deductible giveaway, and a sales tactic designed to get a signature before they have time to think.
Here's what that customer actually deserves:
A trusted source they don't have to find. They shouldn't be Googling "best hail repair near me" at 9pm after a stressful day. The dealership that sold them their car should be the answer. Automatically. By default.
A premium experience that respects their time. Pickup at their home or office. A rental vehicle ready before their car leaves. Daily updates by whatever channel they prefer. A claim handled entirely on their behalf with no homework, no phone calls to adjusters, no out-of-pocket cost.
A repair done right by people who will still exist next year. Manufacturer-certified facilities. Real warranties from real entities. A phone number that picks up the day after, the week after, the year after.
A relationship that ends with them feeling taken care of — not pressured. When the work is done, the customer should be driven back to the dealership that handled it. Not handed keys in a parking lot. Not left with a "thanks, good luck" from a crew already loading up to leave town.
This is the customer experience we're building. The kind of experience the hail repair industry has never delivered at scale — and the kind dealerships have been delivering across every other category of automotive service for fifty years.
We're not inventing a new customer experience. We're just finally delivering the existing dealership experience to a category that has never had one.
A long-term partnership that merges the hail industry with the dealer industry — where it should have lived all along.
DHR exists for one reason: to combine two industries that should never have been separate.
The hail repair industry has the operational capability — the PDR techs, the certified facilities, the insurance expertise, the claim-handling infrastructure. The dealership industry has the customer relationships, the service drives, the trade-in pipelines, and the brand trust that storm chasers will never replicate. We bring them together under one partnership and let the value flow back to where it belongs.
For our dealer partners, this means three things they've never had before:
A new recurring revenue stream tied to every storm in their market. Referral fees, service ROs, trade-ins, and retention — all branded as the dealership, all paid out under a partnership structured around the dealer's growth, not ours.
A premium hail experience their customers credit to them. No clipboards. No strangers. No mid-storm phone calls from out-of-state crews. Just a fully managed, white-glove repair that feels like an extension of the dealership the customer already trusts.
A long-term partnership engineered around the dealer's brand. Every system, every touchpoint, every workflow is built so that we operate invisibly under the dealership's name. We are the engine. The dealer is the brand. The customer experiences a service from the dealership they bought their car from — start to finish.
This isn't a service. It isn't a vendor relationship. It's the first time the hail industry has been rebuilt with both the dealer and the customer at the center.
Hail is the only category in automotive where the dealer doesn't capture the revenue from their own customers.
A dealer sells a car. The customer drives it for years. When something breaks, the customer comes back to the dealer's service drive. When the warranty expires, the customer comes back for an oil change. When the lease ends, the customer comes back to trade in. When the time is right, the customer comes back to buy the next one.
Every category in automotive is built around the dealer staying in the relationship.
Except hail.
Hail is the one event where the dealer's own customer is statistically more likely to walk into a stranger's parking lot than into the dealership that sold them the vehicle. Not because the dealer doesn't want the work. Not because the customer wouldn't prefer to use the dealer. Because nobody has ever built the system that makes it easy — and nobody has ever built the trusted brand the customer naturally defaults to.
That's the system we're building. That's the gap we're closing. That's the industry we're fixing.
In five years, when a customer's vehicle gets hit by hail, their first thought is to take it to their dealership.
Today, when a vehicle gets hail damage, the customer's first move is one of three things: file an insurance claim and figure it out, respond to a door-knocker who showed up at their house, or search online and call whichever shop has the most ads.
The dealership that sold them the car is almost never the first call.
Five years from now, we want that to flip. We want the customer's instinct — automatic, default, unquestioned — to be: "I'll take it to my dealer."
Not because they were told to. Not because they saw an ad. Because the dealership has spent every prior interaction earning the right to be the trusted source for every automotive need their customers have — including hail. Because the partnership we built turned hail season from a stressful unknown into the dealership's strongest retention moment of the year. Because the customer remembers the rental, the pickup, the easy claim, the seamless repair, the trade-in conversation, the friendly call from the dealership they already trust.
When that flip happens, three things change at once.
The dealer wins the hail season. Every storm becomes a recurring revenue event for the dealership instead of a moment of loss.
The customer wins the hail season. The stressful event becomes a brief inconvenience handled by people they already trust, with quality and accountability they can verify.
And the storm chaser industry, as it exists today, stops existing — because the customers it preyed on for thirty years finally have somewhere better to go.
That's the mission. Build the partnership. Win the dealer. Earn the customer's first call. Replace the broken industry with one worth trusting. For every storm. For every dealership. For every customer. In every hail-belt market in the country.
A few things you should know about how we work.
- 01
We're operators, not vendors.
We hire people who've sat behind a sales desk, run a service drive, written a supplement, or filed an insurance estimate. The team is dealer-fluent by design. We don't build for dealers from the outside — we build for them from the inside.
- 02
We move fast and ship.
We're a small team. Decisions get made in days, not committees. If a dealer partner needs something fixed, escalated, or built, they have a direct line to the people who can do it.
- 03
We hire for craft.
Roles are filled by people who are great at one specific thing — claim recovery, sales, PDR, partner success, ops. Specialists doing specialist work. No generalists pretending. No commission-only door-knockers. No transient labor.
- 04
Every decision is filtered through two questions.
Does this make life better for the dealers we partner with? Does this make life better for their customers? If the answer to either isn't obvious yes, we don't ship it.
The hail repair industry has been broken for thirty years. We're not the first to notice. We're just the first to do something about it.
For dealers ready to capture what's theirs. For customers ready for an experience that respects them. For operators ready to help us build it.